Ink To Impact

The Soul-led, Trauma-Informed Blog.

Where creatives who are growing truer, not louder.

Strategy Was Never the Problem, We Just Turned Humans Into Strategies.
Soren Gallman Soren Gallman

Strategy Was Never the Problem, We Just Turned Humans Into Strategies.

Strategy was never the problem. The problem is that business turned humans into strategies, flattened into funnels, avatars, and conversion rates. When marketing forgets its humanity, trust fractures. At Wondervine Studios, we believe strategy must return to its original purpose: honoring complexity, creating alignment, and building connection that lasts.

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The Rise of Ethical Marketing: Rooting Business in People, Not Profit
Soren Soren

The Rise of Ethical Marketing: Rooting Business in People, Not Profit

What if marketing wasn’t just a strategybut a way to care for people, build trust, and lead with integrity? This post explores how ethical marketing is transforming the way we do business—inviting us to choose transparency over performance, sustainability over shortcuts, and humans over hustle. It’s not about perfection. It’s about presence.

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