Meet the Creative Behind the Studio
The Heart Of Wondervine
Where I Stopped Abandoning Myself for Success & built something that finally felt like home.
About Soren
Founder of Wondervine Studios | Artist of the in-between
My story didn’t begin in marketing, it began in systems. Before I ever built a brand, I worked in cybersecurity, learning how to create structure in chaos. That world taught me how to see patterns, how to hold clarity under pressure, and how to protect what matters.
But beneath all that logic, something quieter was calling. A voice that whispered, (honestly, it may have yelled.) there’s more to life than this.
So I followed it.
Not in a straight line, but through seasons of unraveling and re-rooting. Through burnout. Through motherhood. Through healing. Through the deep, uncomfortable truth that I couldn’t keep building things that didn’t feel alive.
That was the seed of Wondervine Studios. And not a business, but a homecoming. A space where creativity and consciousness could finally exist in the same breath.
At Wondervine Studios, I don’t just build brands, I craft sanctuaries.
Spaces where your truth has room to breathe, where strategy is rooted in softness, not strain & where your brand doesn’t just look good, but it feels like home in your body.
I’m here to help you remember who you are beneath the noise & then translate that essence into a presence the world can’t look away from. The best brands aren’t built by becoming louder or more polished, they’re simply built by becoming more you.
I believe:
Success isn’t a destination, but a sensation.
Growth isn’t earned through burnout, it simply blooms through alignment.
& the life you’re dreaming of doesn’t require you to become someone else. Ever. It only to come home to yourself.
My own journey taught me how to build a business that feels like a deep breath & one that honors creativity, supports the nervous system, and welcomes both wild freedom and grounded financial peace.
That’s what I help you create, too.
At Wondervine Studios, collaboration is the root. I don’t work for clients, I walk with them.
Every project begins by unearthing your truest voice, values, and vision. Together, we build strategy that doesn’t just perform, it evolves with you.
It grows with grace, substance, and soul. Every brand has a story. Let’s tell yours in a way they can’t forget.
In the end, this isn’t just about what looks good, it’s about what feels right.
What lasts & what honors your nervous system, your lived experience, and the pace that feels true in your body.
I don’t believe the most powerful brands are born from burnout or borrowed blueprints, but created when you root into your truth & when your story is told in a way that feels like an exhale, not a performance.
So if you’re ready to stop contorting, stop chasing, and start creating from a place of deep alignment and creative sovereignty, your seat is already waiting.
The Root-to-Crown Framework™
You don’t have to push harder.
You don’t have to abandon yourself to arrive.
You can create something extraordinary… and stay soft, grounded, and fully you the entire way.
The Root-to-Crown Framework™ grew out of everything I’ve lived and learned. From marketing strategy and psychology to natural medicine and energy work, it mirrors how humans grow: from stability to self-expression, from safety to visibility, from logic to legacy.
It’s how I help founders and creatives build brands that feel whole; businesses that don’t require self-abandonment to succeed.
Each stage is designed to honor both your nervous system and your vision.
Because the world doesn’t need more perfectly polished brands.
It needs more real ones.
My Work Today
Today, Wondervine Studios is my way of holding space for others who are ready to build something honest.
I bring together my background in Cybersecurity and IT, Marketing and Digital Media (M.S.), eight certifications, and twelve years as an herbalist, along with the steps I’m taking toward my Ph.D. in Natural Medicine — not as proof, but as presence. It’s all part of how I see brands: as living, breathing ecosystems.
Each project becomes an act of restoration, returning your voice, vision, and visibility to alignment.
If you’re craving a different kind of creative space — one that values depth over noise and integrity over aesthetics — you’re in the right place.
Here, we move slowly enough to listen.
We build from clarity, not urgency.
And we create brands that belong to the people behind them.
Because the most magnetic thing you can ever be is yourself.
And the moment you stop performing and start remembering, everything changes.
“Your story doesn’t need to fit the mold. It just needs to be yours.”
Soren, Owner & Lead Innovator