Where Creativity Meets Wholeness, and Your Brand Finds Its True Voice.

Portfolio

Silhouette of a woman with messy hair, sitting on a modern chair, turning her head to the side with her hand near her face against a plain wall.

The Journey Here

Hi, I’m Soren—artist, storyteller, and the heart behind Wondervine Studios.

This space was created from a simple, soul-deep belief: business shouldn’t feel like burnout, and your brand was never meant to be a performance.

“In a world that moves fast and asks us to shout to be heard, I chose a different way.“

A slower, more honest path. One where creativity becomes a sanctuary, not a checklist—where your story is told with care, with integrity, and in a way that feels like home to both you and the people you’re here to serve.

A red neon sign that reads 'BUT FIRST, COFFEE' hangs on a wall next to a window and a black lampshade with string lights above.

My process looks a little like this:

Root: Begin Where You Are.
We start with deep, thoughtful discovery—uncovering your why, your story, and the voice that’s been waiting to rise. This is where clarity and authenticity take root.

Climb: Build What Feels True.
Together, we shape your vision into something tangible—design, copy, and strategy working in harmony to create a brand that feels as good as it looks.

Unfurl: Step Into the Light.
This is your moment to open, share, and be seen. I’ll walk beside you through the rollout, fine-tuning along the way to ensure everything unfolds with ease and intention.

Thrive: Keep Growing, Gently.
Post-launch doesn’t mean the journey ends. I’m here with continued support, fresh strategies, content creation, and gentle audits to help you grow in a way that feels sustainable and aligned.

A pink sticky note with handwritten text asking, "What would it look like if it was easy?" attached to a lavender wall. Part of a poster with two smiling cherries and text that reads "TRAFFI" is visible below the sticky note.

A workspace with a cup of coffee on a cork coaster, a white wireless keyboard, a white wireless mouse, an open planner titled 'Weekly Overview' with blank spaces for each day of the week, and a closed gray notebook on a wooden desk.

Ever Wonder What Really Goes Into a Branding Journey? It’s about creating something that feels like you—from the first word to the final design, and every decision in between..

BEHIND THE SCENES

Bulletin board with Polaroid photos, handwritten notes, and a TO DO list taped to a white wall.

A smartphone, a stack of notebooks with spiral bindings, a pair of wireless earbuds, and a small leopard print case arranged on a wooden surface.

Word Alchemy – Copy & Messaging That Sticks

Brand Voice Discovery & Development
Website Copy That Feels Like a Warm Welcome
Product Descriptions That Do More Than List Features
Email Sequences & Funnels That Nurture, Not Pressure
Blog Strategy & Thoughtful, SEO-Friendly Writing

Strategy & Consulting – Clarity Before Action

Gentle, Strategic Launch Planning
Audience Mapping & Customer Journey Design
Social Media Voice Creation & Content Audits
Nurture Sequences & Opt-In Flows That Feel Like Invitations

Design & Creative Direction – Your Brand, Fully Expressed

Squarespace & Shopify Website Design & Development
Full Visual Identity Creation (Logo, Color Palette, Brand Vibe)
Content Layout & Hierarchy Strategy for Easeful Navigation
Custom Canva & Instagram Templates for On-Brand Consistency

Client Experience – Personal, Not Transactional

Ongoing Voice Message Check-Ins (Because Real Life Happens Between Emails)
Honest Conversations & Collaborative Brainstorming—We Build This Together
An Experience Rooted in Mutual Trust, Safety, and Creative Freedom

This isn’t just a project. It’s a partnership.
And when we work together, you don’t just leave with deliverables—
You leave with a brand that feels like home.

“I hold the creative space so you can stay rooted in what you do best.—photographer, artist, designer, marketer. I move fluidly between these roles to support every part of your brand’s journey—so your vision stays clear, cohesive, and fully alive from the very first idea to the final, beautiful result..”

A woman with dark hair and light makeup in a green blazer talking on a vintage green rotary phone at a desk, with another similar phone and a black object nearby.

A woman with dark hair, wearing an olive green blazer, talking on a rotary phone. There is a green rotary phone and a black remote on a white table in front of her.

Snapshots of Creativity

A Visual Journey Through the Stories I’ve Helped Bring to Life

Roost and Harbor Photography

Client: Roost & Harbor

Project: Website Copy + Brand Voice Development

Website homepage on a laptop and images on a tablet and smartphone showing a martial arts training gym with athletes practicing fighting techniques and sparring in the gym.

Client: New Millennium Martial Arts

Project: Website Redesign + Social Media Revamp

New Mill MMA

Two screens showcasing a fashion website. The larger screen displays a rack of black clothing on hangers with wooden accents, with the text 'The Kindred Bone' and 'Shop our collections'. The smaller screen shows two people fighting in a gym, with text 'The Inked Collection' and 'Kindred Comforts'.

Client: The Kindred Bone

Project: Brand Creation + E-Commerce Launch

The Kindred Bone Clothing

A smartphone displaying the Herbal Sprout Academy website, surrounded by blurred web pages with herbal and gardening content.

Client: Herbal Sprout Academy

Project: Branding + Online Learning Platform Launch

Herbal Sprout Academy

Screenshots of a website called 'The Simple Homestead' on a tablet and smartphone, featuring images of a woman with children, a Bible, jewelry, and a flower, with text about simplicity and grace.

Client: Simply Korena

Project: Full brand identity, Shopify store build, cozy faith-based copywriting, email welcome sequence, and content support for a lifestyle brand rooted in intentional living.

Simply Korena