Almost Sunday was created from a feeling we all know but rarely let ourselves keep. It is the quiet peace that lives in a slow morning, the kind of softness that makes you feel safe in your own skin again. When we began shaping this brand, the intention was to make that feeling tangible, to give it a home.
Almost Sunday became the physical extension of another brand’s heart, a brick-and-mortar sanctuary that invites people to slow down and reconnect with themselves. We built it around the idea that everyone looks forward to Sunday, not just because of the rest, but because of the permission it gives. It is the day that reminds us we are allowed to breathe.
The Project
Through the Root to Crown approach, this project moved through every layer of creation. We grounded the concept in story and emotion, shaped its visual and spatial identity with texture and tone, and then allowed it to rise into a full sensory experience. Every scent, surface, and shelf was chosen to feel like home.
Inside Almost Sunday, you find organic clothing, gentle soaps, thoughtful home goods, and jewelry that feels both familiar and sacred. But more than that, you find presence. The kind that asks nothing of you except to arrive.
Almost Sunday is not a place you just visit, i, over and over again. A reminder that the calm you wait for each week is something you can choose every day.
