Jax Neal Homes
Wondervine Studios partnered with Jax Neal Homes to build a legacy-driven real estate brand for Navy veteran and entrepreneur Wade Neal. The goal was to translate Wade’s integrity and community-first approach into a digital presence rooted in trust, belonging, and genuine human connection.
Through the Root to Crown approach, we developed a full brand ecosystem that balanced strategy, storytelling, and design. The project included a fully optimized website with an integrated Resource Hub, automated email sequences, and an intentional SEO strategy. We also created a storytelling-based social media system centered on the pillars of legacy, community, and home.
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Website Design & SEO
Brand Strategy & Messaging
Email Marketing & Automation
Social Media Strategy
Copywriting & Content Development
The Project
The result is a cohesive identity that positions Jax Neal Homes as more than a real estate brand. It stands as a guiding presence for families seeking not just a house, but a place to build their future.
Crafting a voice of legacy, trust, and belonging for modern homebuyers.
Creative Direction
Our approach emphasized a timeless, trustworthy aesthetic. Clean lines, warm neutrals, and modern typography to reflect both professionalism and approachability. The brand’s tone was designed to sound like a trusted guide: confident, kind, and deeply human. Visual storytelling focused on family moments, Florida’s coastal light, and Wade’s commitment to helping clients build their legacies through homeownership.